“100 Things To Do In Providence Before You Die”
Upon publication of my first book by St. Louis-based house Reedy Press, I developed and executed a local campaign for media placements, book signings and appearances, and social media engagement. Sponsored by Havas PR, I crafted this press release , which was picked up by several online news sites, including Yahoo Finance.
For feature stories and interviews, I targeted local news outlets with successful placements in the area’s most major publications: the Providence Journal, Rhode Island Monthly, Providence Monthly, and The Rhode Show. The book was featured in local organization PVD Lady Project’s 2016 Holiday Gift Guide and has thrice been featured on PattyJ.com, which twice has been voted best Rhode Island lifestyle blog.
Several book signings and appearances were booked as a result of the campaign, including a speaking engagement at the Providence Public Library.
Rhode Island College Bee Education Center
Rhode Island College held a ribbon-cutting and honey tasting to celebrate its new outdoor Bee Education Center, a hub for sustainability and environmental programming. I crafted an opportunity for coverage and two news releases, which resulted in coverage from the Providence Journal, NBC10 and 630WPRO. (Steve Klamkin and the WPRO Saturday Morning News).
My work on this campaign included preparing a RIC professor for a radio interview with Rhode Island Public Radio, through developing key messages that were delivered in the story.
Rhode Island College Nursing Program
Rhode Island College School of Nursing announced in December 2013 its new Master of Science in Nursing, Nurse Anesthesia option. Our goal was to generate local interest in the program based on its design to help stimulate the Rhode Island economy and have local media coverage generate national interest.
The campaign was a success, with publications all over the country running articles on the program, including the Associated Press.
Former NBA Star Speaks Out on Addiction Recovery
Former NBA Star Chris Herren was invited to speak at Rhode Island College in April 2014 to educate students, faculty, staff and the public about substance abuse and addiction recovery.
Our goal was to have the event covered live by local media and we succeeded in having news station WPRI on scene. We also ran a live Twitter campaign during the event, inviting the public to follow us with a hashtag. Twitter users were well engaged during the event, as seen here: